Privacy Policy

BevWatch has been designed with your privacy in mind. To keep us from collecting any personally identifiable information, we deidentify and anonymize the data collected by BevWatch. As a result, if you delete the app or re-download the app on a new device, you will not have access to any of your historical data unless it is kept in Apple’s Health app (premium version). (For information on Apple’s Health app, please see, We may aggregate and share the deidentified or anonymized data with third parties.

The App is not directed toward children under 16 years of age, and we do not knowingly collect personal information from children under 16 years of age. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Imbibit, LLC (“Imbibit”, “We” or “Our”) provides this Privacy Policy to describe the types of personal information we collect, how we use the information, with whom we share it, and the choices you can make about our collection, use and disclosure of your personal information.

This Privacy Policy applies only to information we collect on the BevWatch app (the “App”). This Privacy Policy does not apply to information that you provide to or is collected by any third party (see Third-Party Collection and Links). The third parties have their own privacy policies, which we encourage you to read before providing information on or through them.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, register with, or use this App. By downloading, registering with, or using this App, you agree to this privacy policy. This policy may change from time to time (see Updates to the Privacy Policy). Your continued use of this App after we revise this policy means you accept those changes, so please check the policy periodically for updates.

What data does BevWatch collect?


High level demographic data like gender, birth year, and activity level is used to help calculate your daily hydration target. This is information you enter into your profile.


BevWatch only uses zip codes to determine approximate location in order to adjust your daily hydration goal based on the current weather.


Hydration is our focus, and we collect certain data pertaining to sips and hydration that will ultimately help us improve our algorithms, insights, and user experience.

We collect basic demographic, environmental, and activity-related information to suggest and/or track your hydration goals. To keep us from collecting any personally identifiable information, we deidentify or anonymize the data collected by BevWatch. We maintain the deidentification or anonymization and do not later combine the data in a personally identifying way. As a result, if you delete the app or re-download the app on a new device, you will not have access to any of your historical data unless it is kept in Apple’s Health app (premium version). (For information on Apple’s Health app, please see,

The information collected includes information you provide to us. From the App Settings or when downloading the App, you will indicate your gender, whether you are pregnant or breastfeeding, your weight, your birth year, and your zip code. Your zip code may be manually entered or generated from your location services, depending on your mobile settings. Additionally, you will indicate your activity level, time spent outdoors, and whether you are right or left handed. You may then manually input your daily hydration goal or allow BevWatch to suggest a goal based on your inputs.

We also use common technologies, such as accelerometers, in our App to collect information about your hydration intake or sips. Such technology may assign a time stamp to the sip or collect basic device information.

When you use the App or its content, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:

  • Your mobile device manufacturer.
  • Your mobile service provider.
  • App store and platform providers.


These third parties may use tracking technologies to collect information about you when you use this App. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, and other online services websites. We do not control these third parties’ tracking technologies or how they may be used.

How do I opt-out of data collection?

We allow you to restrict our collection of data. Essentially, that means the data will remain on your device and will not be sent to us. Note that this does not apply to any third party data collection (see above for more information). Turning off data collection is possible for any user who wishes to do so by following the four steps below:

  1. Go to Settings by tapping the gear icon in the top right corner.
  2. Click on About BevWatch
  3. Quickly tap the version number about ten times.
  4. You will see a notification below the version number when data collection is turned off.

How does BevWatch use and share data?


High level demographic and usage data can be collected from BevWatch users. This data is deidentified and anonymized through its entire lifecycle.


BevWatch receives information from the users' app and stores it on a server. The data received does not contain any personally identifiable information and cannot be traced back to an individual user.


The deidentified and anonymized data received is aggregated and can be used to create high level reports on hydration and fluid consumption.

Our primary purpose for collecting data is to suggest and/or track your hydration goals. To provide these services, we rely on deidentified or anonymized data. For that reason, if you delete the app or re-download the app on a new device, you will not have access to any of your historical data unless it is kept in Apple’s Health app (premium version). (For information on Apple’s Health app, please see,

We may aggregate and share the deidentified or anonymized data with third parties for research or commercial purposes. Such data will remain deidentified and will not be recombined or linked in a personally identifying way. Other situations in which we may disclose data to unaffiliated third parties shall be limited to:

  • When we have received your consent to do so;
  • In situations where sharing or disclosing your information is required in order to offer or provide you products or services you desire;
  • When companies or service providers that perform business activities on behalf of us require such information and such companies or service providers may have independent rights to your personal information if you disclose your personal information to them on a website governed by their privacy policy;
  • In case of emergency (i.e., to safeguard the life, health, or property of an individual).
  • If required to comply with law or court order, or as requested by other government or law enforcement authority;
  • In the goodsd faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of us or our franchisees;
  • When we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise; or
  • When anyone else could be harmed by such activities.

Due to our data collection and anonymization practices, we do not anticipate any personal information will be shared with the above parties. In the event your personal information is shared with any of the above parties, we would seek to limit the scope of information that is furnished to the extent necessary for the performance of the specific function. Unless otherwise precluded by law, we would require third parties to agree to protect your personal information, abide by applicable privacy laws and regulations, and we would grant to such third parties no independent rights to the personal information.

What rights do I have as a California resident?

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.

The California Consumer Privacy Act of 2018 (“CCPA”) provides California consumers specific rights concerning their personal information, including, the right to request that a business disclose what personal information it collects, uses, discloses, and sells.

All of the data BevWatch collects from your app is deidentified to help protect your personal information. Because it is deidentified, BevWatch cannot associate any data collected with your specific account, and as a result, BevWatch is not currently subject to The California Consumer Privacy Act of 2018 (“CCPA”) requirements. While we cannot currently delete or provide additional information about data collected from your app and/or devices, you can always turn off data collection by following the instructions above.

The below chart lists the categories of personal information that we may collect and have collected in the past 12 months and how we share such information:




Business PurposesSales

A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers




B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.




C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


High level demographics are associated with hydration and fluid consumption data.


D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.




E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.




F. Internet or other similar network activity.

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.




G. Geolocation data.

Physical location or movements.


Approximate location (zip code) is used to retrieve weather information and associate with hydration and fluid consumption data.


H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


Accelerometers (motion data) are used to detect sips and provide hydration information.


I. Professional or employment-related information.

Current or past job history or performance evaluations.




J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.




K. Inferences drawn from other personal information.

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.





Other California Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Sites that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to

Other Privacy Rights

Other jurisdictions may provide their residents with additional privacy rights. If you are a resident of one of these jurisdictions and would like to exercise any of these rights, you may contact us as indicated below.

Do You Need Extra Help?

If you would like this notice in another format (for example, audio, large print, braille) please contact us as indicated below.

Security Safeguards

We recognize the importance of information security, and we are constantly reviewing and enhancing our security procedures. Our App and servers have security measures in place to help protect your personal information against loss, misuse, and alteration while under our control. However, you should be aware that no transmission of data over the internet is guaranteed to be completely secure, and we cannot guarantee the security of any information you provide to us.

Contact Us

If you have any questions, comments, or concerns about our Privacy Policy, you may contact us at:

Imbibit, LLC or through the privacy webform here.

Updates to the Privacy Policy

We may amend this Privacy Policy from time to time, without notice to you, in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our users, visitors, properties, strategic marketing partners, and service providers. Updated versions will be posted to our App and to our websites and the “last updated” date at the bottom of this Privacy Policy will be revised so that you are always aware of when the Privacy Policy was last updated. If we materially change how we use your personal information, we will notify you and request your consent before using the personal information in a different manner.

Last updated: 07/08/2021. 

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